What is keyword in SEO? How many types of keywords are there in SEO?


Today we will learn what the keywords are in digital marketing and why it is necessary.


Guys let be ready to learn this heart core concept of digital marketing. If you do not know what these keywords are and if you learn digital marketing then trust me, you will never become a good digital marketer.

Let me take one real time example that will help you to learn about keywords easily. So consider that

You are working in a multinational company. You have get engaged and you have to buy birthday gift for your fiance. Now you want  to leave early for purchasing a gift from the market but your work isn’t finished and because of this reason boss is not giving you permission to leave early.

Now what will you do? You will use “Google Baba”😀.The journey of keyword is going to start from here. Stay focused on reading.

Now you will open your browser here Google Chrome and then will open Google and search for gifts by typing best birthday gifts for boy/girl right!!!You may also search best purse for boy/girl, best watch for boy/girl, best luxurious watch for boy/girl etc.

So here all these searches are called keywords and in digital term, called search query. Sometimes keyword and search queries may differ. Look at this image.

So we can say that keyword is nothing but term that internet users search on the internet/web. These keywords are also called search query.

There are three types of search query:


1. Informational search queries
2. Transactional search queries
3. Navigational search queries

Query which is searched by internet users to get only information or for information purpose is called Informational search queries.For example SEO, Digital Marketing etc.

Query which is searched by internet users for transactional purpose is called Transactional search queries. For example Buy Iphone X, Purchase Sony vaio laptop, SEO course in india , Digital Marketing course in india.

Query which is searched by internet users to find particular website then it is called Navigational search queries. For example www.facebook.com, www.amazon.com etc.

How can you get idea about which keyword is found, how many times on the web or internet?

Google’s keyword planner tool I use every time to find the search volume of keyword. Some other tools are also available like Ahrefs Keywords Explorer, Jaaxy , Soovle, Moz Keyword Explorer etc.

We can use these tools and by finding keywords we use them in our content for websites & blogs.

You will also get knowledge about how your services/products reach to your targeted audiences using keyword research strategy in my next post.

Quote of the Day : “Marketing is no longer about the stuff that you make, but about the stories you tell.”
Location: India

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