Digital Marketing Basics With Overview | Internet Marketing | Online marketing | SEO | SMM

Digital Marketing Overview

Let’s first will start some basics about what we will learn in this 'digital marketing' course. Around 3.2 billion people are using internet in the world and from that 500+ millions of users are only from India.  From this figure you can imagine that how the internet marketing will grow in the next upcoming years. Trust me in now days many companies  are going to hire a digital marketer who can promote their business in the world through online marketing by sitting at one place.

You know here will also discuss about top search engines which are mostly used by country wise.Some of them are

1.Google

2.Yahoo

3.Bing

4.AOL

5.Baidu

6.Ask.com

7.DuckDuckgo.

8.Yandex

You will find all about these in later and what search engine is?

Have you ever seen those hoarding boards which are at the side of  highway and also erected on the buildings? What are they for? Yes, obviously traditional marketing. But who can see those hoardings? Only those people who are passing from that way and not the other people. In traditional marketing, you can’t target specific audience for your products or brand. But now let’s take a look towards internet marketing and you will have to think that where do you watch ads after waking up in the morning? While checking up messages or mail you can see ads on Gmail. While watching video you can see ads on YouTube also. And more on the websites, applications and blog as well. What are all these? Yes, this is the internet marketing where advertisers boost their ads and target their specific audiences using ad server. Will also discuss about what is ad server as it is also a crucial part of 'digital marketing'.

What advertiser gets by showing ads to their audiences? Do you know? The advertisers have many goals and they want to achieve their goals like to generate leads as well as traffic, for branding & engagement of their products and services, to generate revenue, sales and many more. They target you by showings ads and achieve their goals for their business.

And trust me digital marketer helps them to achieve their goals by using internet marketing strategies.

Now let’s go ahead and talk about the heart core parts of internet marketing  that is SERP and also about SEO.

SERP stand for ‘Search Engine Result Page’. This is the page where you see all your results serve by your search engine as per your search queries. What people search on the internet is called search queries or keywords we can find such queries from keyword planner tool developed by Google.

SEO stands for ‘Search Engine Optimization’. SEO is nothing but process of getting more relevant traffic and engagement on your website without paying a single rupee. It is a long term process but once its done you can take your business to the next level. Best SEO strategy is not only about ranking but also about getting relevant clicks and conversions on your website.

SEO is divided into three major parts as below.

1       1.On Page SEO

2       2.Off Page SEO

3       3.Technical SEO

A good Digital Marketer must have excellent command on all these three part of SEO which will be discussed later.

And last don’t forget about Google Ads and SMM.

Google Ads provides you a platform to run PPC ads. PPC stands for ‘Pay Per Click’. These ads are coming in three formats 1.Text 2.Image and 3.Video, which are using for different propose. What are their goals and why PPC are useful? I will teach you in detail later, because right now we are far away from this topic.

SMM stand for ‘Social Media Marketing’. Today all smart phone users use social media like Facebook, Instagram, Linked in, Twitter  and  we can also see ads on these platform .SMM performs as a roll model for generating leads as well as branding of business or services because today people are spending more and more time on social media. How to make digital marketing strategy for this will also learn in my SMM part and I will give you the practical example of my facebook page ‘Comingsoon 2.0’ for this.So it will beneficial for you to understand Social Media Marketing.

    Quote of the day : " Marketing is telling the world you are a rock star " :)